Creating value by telling stories!
With Laura Talks | story lab I change my platform from newspaper to experiences and create socially relevant storytelling concepts for visionary brands.
GOOGLE PIXEL: CHANGE-MAKERS BOOK
How can we drive change with our individual talents? In cooperation with Google Pixel x Google Zukunftswerkstatt, I wrote the book "For change-makers, for you". In interviews, photos and inspirational stories I was portraying the creative force of the Google Pixel Ambassadors and showing each of us can contribute to a better future with actionable micro-steps.
ALLIANZ: STORYTELLING/ PERSONAL BRANDING WORKSHOP
How do you tell the story in a marketable way while offering value to your audience? Together with my business partner & Social Media Expert Ann-Katrin Schmitz we were hosting a vibrant talk about Personal Branding for LinkedIn and Instagram for successful Business Women at Allianz AG.
UBER: ZERO WASTE/ ZERO PLASTIC PICNIC
Advertising meets sustainability: For the Launch of the Uber Jump Bikes I was creating a unique storytelling concept to educate and inspire influencers and media partners towards a green lifestyle. Our bike tour took us to the urban garden hotspots in Berlin, followed by waste and plastic-free picnic in a stunning garden. Next to great vegetarian & vegan food we planted our own herbs, harvested greens, and learned about permaculture in Berlin.
GOOGLE: CULTURE LIVE-PODCAST
When Music meets culture we enjoy learning: for the Launch of the Pixel 3 I was Hosting the first Live-podcast for Google Pixel in Berlin, Munich & Hamburg. The idea was to talk with DJs & Singer about their cultural background and experiences abroad and how it influenced their view on the world.
UNIVERSITY & MODERATING
I’ve announced high-level executives from Philipp Justus (Google) at Tech Open Air and mastered five 5 hour Live-Stream for YouTube hottest Online-Election Party in Germany. Due to my skills as a former Senior Producer at UFA Lab/ MESH Collective I also help you develop a great concept from scratch. As a Top 30 under 30 Journalist I also teach emotional storytelling and share my personal insights, tools, and tricks on how to reach your audience with great content. (TU Berlin, Otto-Friedrich-University Bamberg)
GOOGLE NEST X DOUGLAS: REDEFINING BEAUTY EVENT
In an era of self-love it's time to redefine beauty: For the Launch of Google Nest in cooperation with Douglas I created a holistic journey on individuality and the deep meaning of beauty. I was following the saying of the innovative French artist Henri Matisse reportedly wrote: "There are always flowers for those who want to see them."
GOOGLE PIXEL: CHRISTMAS DINNER X CULTURE TRIP
Celebrating Christmas means time with our loved ones: in times of globalization, where "home" can be everywhere, I designed a unique dinner experience to honor different cultures, religions traditions from all over the world. With a six-course menu, lots of surprises, and highlights, our guests (influencer and media partner) got inspired and celebrated tolerance and unity.
GOOGLE PIXEL: AFRICAN DINNER
Africa for me is far more than the photos we see in the news: It's innovative, vibrant, and colorful. I often met the most beautiful people during my travels at dinner parties. For the launch of Pixel 3 I hosted 3 extraordinary dinner parties in Munich, Hamburg, Berlin. This event went beyond eating, it's about the experience, exchange, and celebrating the African continent with food, music, flowers & spicy talks. With an authentic Ethiopian coffee ceremony we supported the charity projects of the top model Sara Nuru.
Fighting the humanitarian crisis in Africa with Music
In the wake of a UN report about the crisis in East Africa I co-founded the non-profit association “Life Act“ in 2017. With our Electronic Music Charity Open Airs we supported Humanitarian Aid Projects by donating to selected partner organizations and by attracting much needed attention to the dramatic situation. In 2018 I visited the development aid projects in Uganda and Ethiopia, in cooperation with the German Leprosy and TB Relief Association to understand where help is needed the most.
THE RAINFOREST COMPANY: STORYTELLING TO SUPPORT SUSTAINABILITY
The rainforest is essential for life on earth and the natural balance is seriously threatened by commercial exploitation and destruction. For the Rainforest Company I was traveling to Brazil to create their Website-content and shoot a crowdfunding video. Their mission: protecting the amazon in Brazil by selling innovative products and investing in agroforestry projects.